Attraction Marketing – The 2nd Law
by Brian Gosur on Feb.23, 2010, under Marketing
You Must Brand You Incorporated:
People buy from people, not from websites. When you learn this rule, your business will change overnight. This is probably the most important one of them all. When you brand yourself, you are going to stand out from the ocean of peddlers. These peddlers are all selling their companies and their companies products. They all have company replicated websites that promote and brand their companies, not themselves. Why do you think they call them replicated websites? They are repeated or duplicated over and over again to thousands of distributors who are branding the company, not themselves.
That’s why 95% of all people in network marketing are failing. They all look alike. There are thousands of them and they are all the same. They are stamped out to be the same, selling the same products and promoting the same company.
What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find? What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.
This kind of branding is done by some of the largest companies, like Nike, Coke and Pepsi. Why do you think they sign celebrities like Michael Jordan, Labron James and Tiger Woods to endorse their products? You’re right….Branding! They understand this most very important concept of attraction marketing.
This is why you must brand you. You must market you. You are the business. Become a machine of value that you continue to pour out to people. By doing this you will stand out from all the others and people will be attracted to you.
Here’s something to think about. What if you should leave your company or get kicked out? Do you get to keep all the people that you worked so hard to bring in? No! Do you get a severance check? No! Why? Because you don’t own anything when you leave. They own it all.
As you are going about marketing and branding yourself, you are building a list of steady followers through an auto responders like Aweber or GetResponse. This list is not following a company but a person and that person is you. You are the company, and you own the list.
The one thing in this world that we all truly own, and no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.
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